[VIDEO] Grayson Co. Health Dept. Uses Transit Ads to Promote WIC Program

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Grayson Co Health Dept uses transit advertising to reach families from TAPS Public Transit on Vimeo.

The Grayson County Health Department (GCHD) officials held a press event on Tuesday, October 21 to get attention for a campaign to reach families who may be eligible for assistance from the state and county’s WIC program.

WIC Bus
Grayson County Health Dept is using transit media to get the word out to families about the WIC program.

GCHD is hitting the road to spread the word that “Healthy foods grow healthy families,” and the important part nutrition plays in everyday life. To deliver the message, Grayson County WIC director Amanda Brogdon is taking her message to the people using advertising on the side of a TAPS Public Transit bus.

“Our goal is to let families know that we offer information and guidance that can help them make good decisions about healthy foods,” said Brogdon. “The TAPS bus advertising will circulate throughout the county, generating millions of impressions during the 12 month campaign.” Brogdon says many families do not know that the WIC program is available, or what it offers. “We want everyone who is eligible to know how WIC can help them.”

GCHD administers the county’s WIC program. WIC was created by the U.S. Department of Agriculture to provide special supplemental nutrition programs for women, infants and children.