Over the past 12 months, TAPSbus.com the official website for TAPS Public Transit, has grown its visitor traffic by 100%. Add that statistic to the number of pages viewed by visitors, and you have solid signs of success in giving people the information they need.
This month, TAPSbus.com set a new record of 100,000 pageviews over the 30 day period ending January 22, 2015.
Pageviews is the number of times pages on a website are viewed. The metric is important as an indicator of demand for a website and the content on it.
TAPSbus.com has a goal of making it easy to find information, get what’s needed, and leave the site.
As an information source, TAPSbus.com has a goal of making it easy to find information, get what’s needed, and leave the site. Low average session times and the fewer number of pages per session are good indicators of having reached that goal.
Dan Acree, Manager of Communications and Marketing for TAPS Public Transit said the agency’s website has changed dramatically over the past two years. “Our most important goal is to provide visitors to our website with the information they want, as quickly as possible. That means quick-loading, easy-to-read schedules and service information.”