Bus Ads Give Advertisers a Big Boost

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Advertisers like Midway Mall and radio station Hot 107.3 use TAPS transit advertising to reach thousands of consumers.
Advertisers like Midway Mall and radio station Hot 107.3 use TAPS transit advertising to reach thousands of consumers.

When you want to deliver a big advertising message, there’s no place like on the side of 30-foot transit bus. These movable billboards offer advertisers an efficient, affordable, way to get the word out across the entire market.

midway-mall-logo-colorMidway Mall property manager, David Pinter, chose transit advertising to promote the Sherman shopping mall’s discount movie theater. With super-sized ads on the side of four TAPS buses, Midway Mall is able to reach thousands of moviegoers with the message that they can see “Big Movies.” and pay a “Small Price.”

For radio station KDQR-FM Hot 107.3, delivering an invitation to tune in is very effective when you can’t miss the invite. That’s why Prophecy Broadcasting’s market manager Rob Endsley decided to supplement his regular outdoor advertising with transit ads. Hot 107.3 put their ads on the backs of TAPS buses where they can’t be missed by drivers sitting in traffic.

One of the great advantages of transit advertising is the quality of the artwork. TAPS Public Transit uses CarsWraps.com to print and install the vinyl wraps for advertisers.

For learn more about advertising on TAPS buses for as little as $525 per month, contact the Office of Public Information at (903) 868-9191 or send email to danacree@tapsbus.com.